UX/UI · Website redesign
Resi4Rent — Website Redesign
A site that sold a rental subscription with a slogan and a mascot, turned into a tool that actually walks a visitor from question to contacting an agent.
- Client
- Resi4Rent
- Project type
- UX/UI · Website redesign
- My role
- UX research, information architecture, desktop and mobile interface design
- Scope
- UX research and personas, Information architecture, Desktop interface design, Mobile design
Context
The old Resi4Rent site sold a rental subscription mostly on a slogan and a mascot — a flight-attendant character promising to “live however you want.” The actual process of searching and getting in touch sat several levels deeper.
The research was clear: users didn’t have a problem with the offer, they had a problem reaching it. 90% of surveyed users reported a poor mobile experience, and 72% didn’t know how to move from browsing to contacting an agent.
The site had also outgrown its own structure — more cities, more amenities, more selling points bolted onto the existing layout until navigation stopped keeping up with the offer.
Objectives & goals
- 01Create a sleek, modern aesthetic that reflects Resi4Rent’s special offerings.
- 02Design a navigation experience that’s both seamless and customer-centric.
- 03Showcase properties with high-quality visuals and detailed previews.
- 04Simplify the rental process into a smooth, engaging journey.
- 05Ensure the website is fully responsive and mobile-friendly.
- 06Introduce strong, actionable CTAs to guide users effectively.
- 07Organise content to create clarity and reduce cognitive load.
Business challenges
01
Competitive pressure.
The Polish rental market was booming, and competitors with more modern websites were gaining traction.
02
Brand perception.
The outdated design didn’t reflect Resi4Rent’s position as a market leader.
03
Limited user insights.
The previous site lacked analytics integration, making it difficult to understand user behaviour and preferences.
User research
I started by diving deep into user needs and behaviours. Through surveys, interviews and analytics, I identified key pain points and opportunities.
87%
of surveyed users noted that the visuals didn’t inspire confidence or excitement about the properties.
90%
pointed out the need for a fully responsive, mobile-friendly experience.
72%
noted the lack of clear actions guiding them through the contact process.
The new interface — desktop
User challenges
01
Complex navigation.
Users were overwhelmed by cluttered menus and couldn’t easily find the information they needed — resulting in frustration and high bounce rates.
02
No trust-building visuals.
Low-quality images failed to create a sense of trust and excitement around the properties, leading to a negative perception of the brand.
03
Mobile unfriendliness.
The website wasn’t optimised for mobile, making it difficult for users to browse and complete actions on smaller screens.
04
Poor conversion.
Users who visited the site didn’t follow through with contacting agents, resulting in low conversion despite high traffic.
Competitor analysis
Vantage Rent
- Clean, modern design that emphasises visual appeal and ease of navigation.
- Great use of filters to refine search results (price, city, property type).
- Focused on creating a bond with clients by using happy, joyful people.
LifeSpot
- Strong visual imagery, with a focus on high-quality photos and sleek property cards.
- Detailed property descriptions that help users make informed decisions.
- Clear and intuitive booking process with minimal steps.
Five Whys analysis
- 01Users abandon contact.
- 02The contacting and booking process is complicated.
- 03There are unclear progress indicators and steps to complete.
- 04The website didn’t prioritise a smooth user journey.
- 05The website was built before design thinking became a priority.
Solution
Create a bond with clients by offering an easy way to contact and book, develop attractive, clear visuals of the apartments, and ensure a smooth, transparent customer journey.
The new interface — mobile
Task flow
Scenario — Anna (the young professional). Task: search for an apartment in the city centre, explore the neighbourhood.
- 01Homepage
- 02Choose city
- 03Choose area
- 04Choose apartment
- 05Contact the agent
The flow guides users from the homepage through choosing a city, area and apartment to contacting an agent — supporting quick, criteria-based decisions and making relocation feel less stressful for Anna.
User persona
Tomasz
The Relocator- 29
- Warsaw
- MBA
- Employee
Tomasz is a 29-year-old moving to Warsaw for work. He needs a spacious, location-friendly apartment with easy access to shopping and public transport. His priority is finding a comfortable, long-term place.
Pain points
- Needs better neighbourhood insights to make informed decisions.
- Finds the booking process confusing and time-consuming.
I don’t have the time to sift through countless listings. I just want to find something that suits my needs quickly. I appreciate platforms that are intuitive and provide clear, detailed information about both the neighbourhood and the apartment.
Prioritisation matrix
Urgent · important
- Streamlining the booking process
- Adding clear CTAs
- Fixing navigation issues
- Clear, high-quality images
- Improving mobile optimisation
Not urgent · important
- Enhancing user personalisation
- Simplifying the customer journey
- Creating a community section
- Improving the website’s scalability for future growth
Urgent · not important
- Updating outdated content with minimal user impact
- Immediate fixes for non-critical bugs
Not urgent · not important
- —
Animation
Decision
Instead of adding another slogan, I redesigned the site around a single path: city → area → apartment → contact. The search bar and neighbourhood map became the site’s main characters instead of an afterthought.
“The best advert for a subscription is a website where you can actually find one.”
Outcome
A site that used to lead with a mascot and a slogan now leads with a search bar, filters and a neighbourhood map — the three things the research pointed to most. The path from homepage to contacting an agent is down to four clear steps instead of getting lost across subpages.
The mobile version, which previously didn’t exist as a real experience, now handles search, filtering, the map and a distance-to-amenities section — exactly what 90% of surveyed users flagged as missing.
Got something similar?
In a 30-minute call we’ll work out whether I’m right for the project. Afterwards you’ll know what scope makes sense and what should happen next.