014Brand · Loyalty · Art direction
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Creative direction · identity systemView case →A creative lead.
On call.
End-to-end creative direction, from strategy to final delivery. I build campaigns, brands, websites and practical AI workflows. You work directly with me — from the first decision to the final files.
Clients
Common situationsWhy clients
Why clients
come to me.
The three most common scenarios. If one sounds familiar, you already know exactly where to start.
01
You have an urgent launch
A campaign, a launch or a piece of collateral that has to be sorted out and delivered against a fixed date.
Usually a job for SprintSee details 02The work comes back every week
A steady need for creative direction and execution, without adding another full-time role to the team.
See Creative PartnerSee details 03The team is stuck between options
Too many ideas, opinions and versions. What’s missing is one decision the rest of the work can rest on.
Start with a Direction DaySee details
Take a Luke × Resi4Rent
One campaign system.
The same character on citylights,
in social and on mobile.
ServicesPackages,
Packages,
not hours.
Every package has a defined goal, scope and outcome. From the first call to the final files you work directly with me.
Ways of working together
You choose the mode — based on how long the work runs and how often it comes back.
One problem closed in five days, with the scope holding.
For a campaign, a launch or an urgent piece that has to be sorted out and delivered. We agree the outcome, scope and deadline before we start, so the project doesn’t quietly expand along the way.
When it makes sense
You have a defined problem, a limited scope and a near deadline.
Typical outcome
A creative direction and key visual, a landing page, or an agreed set of campaign materials.
Senior support without adding another headcount.
We work to a monthly rhythm: a shared backlog, one main priority at a time and regular decisions. Built for teams that need creative direction and dependable execution on an ongoing basis.
When it makes sense
The work comes back every month but doesn’t justify a full-time hire or a large agency.
What the engagement covers
An agreed working rhythm, priorities, creative direction, design and ongoing quality control.
One day to unblock the project.
A working session for a team caught between too many ideas, opinions or versions. We frame the problem, choose a direction, and end the day with rules and a plan for what comes next.
When it makes sense
The project has drifted, the team can’t reach a decision, or the brief isn’t giving enough direction.
You get
A diagnosis, a recommended direction, the rules that matter and a plan for the next steps.
Specialist engagements
A defined product with its own process, scope and handover.
A website that organises the offer and leads to a decision.
Instead of splitting the work across several suppliers, I bring information architecture, narrative, UX/UI, copy and build into one coherent process. The result is a site where visitors understand what you offer, why it’s worth it and what to do next.
When it makes sense
The current site doesn’t explain the offer, doesn’t reflect the quality of the company, or doesn’t lead anyone to a next step.
Scope
Agreed case by case: from a single landing page to a full company website.
You get back the time repetitive work keeps eating.
We pick the stage genuinely worth speeding up. I design the workflow, build the skills or automations it needs, test them on real material, and hand the team documentation and training.
When it makes sense
Repetitive work is eating the team’s time, but off-the-shelf tools don’t understand the process or the brand standards.
Scope may include
Process audit, prototype, tool configuration, testing, documentation and user training.
A bigger project without assembling a team yourself.
When the work outgrows a standard package, I assemble a team around it: developer, copywriter, UX/UI, production. I hold the direction and stay accountable for the whole thing, so you deal with one person instead of four.
When it makes sense
The scope is complex, the deadlines are tight, or the project needs skills beyond a single head.
How it’s priced
Individually, after a call and a written scope. The quote depends on the volume of work, its complexity and how many specialists are genuinely needed.
Prices are indicative and exclude VAT. I confirm the final scope, timeline and quote after a short call.
Working together
Before you ask.
Seven questions that come up on the first call anyway. Here are the answers up front, so the meeting can be spent on your project.
Will I know what is happening in the project?
Yes. I work in stages and each one ends with something you can see and comment on. I don’t disappear for two weeks and come back with a finished file.
Do you work alone?
I run every project myself. When the scope calls for it I bring in specialists — a developer, a copywriter, UX. You deal with me, not with a team.
How many concepts do you show?
Usually one, with the reasoning behind it. Ten options means nobody has made a decision — and that is exactly what you are hiring me for.
Do you work with developers?
Yes, mine and yours. I design for what can actually be built, and I stay through implementation rather than stopping at file handover.
How does feedback work?
Comments are collected in one place at every stage. Revisions within the agreed direction are included. Changing direction is a new conversation about scope.
How do you use AI?
In research, in organising material and in repetitive production I use my own model-based workflows. Direction, quality and responsibility for the result stay with me — the tool does not make decisions for me or for you.
Who is this not for?
If you are looking for someone to execute a finished specification, or for the cheapest quote on the market, I am not the right choice. I will say so on the first call and point you elsewhere where I can.
About
Direction and execution
Direction and execution
in one engagement.
I’m Łukasz. For 12 years I’ve worked where branding, campaigns, digital products and art direction meet. I run projects from the first strategic decision through to final delivery.
I deliver the most value when a project demands both strategic thinking and sharp execution: unpacking a complex brief, setting the right direction, convincing stakeholders, and delivering a consistent result across several channels.
Since 2024 I’ve also been building my own AI workflows for creative work — tools that shorten research, organise material and handle repetitive production. I treat it like any other tool on the bench: it should speed up a stage, not replace a decision.
Schedule a quick intro
30 minutes to unpack your goal, ask the right questions, and figure out how I can help. Following our chat, I’ll send over a tailored scope and estimated timeline.
Select a slot below or reach out directly at hello@takealuke.studio.
01
A short call
You describe the goal, the situation and the constraints. I tell you plainly whether I’m the right person for it.
02
Scope on one page
You get the goal, the outcome, the scope, the timeline, the price and clearly stated responsibilities.
03
Work in stages
You know what you’re getting, when you’ll see it, and at which point your decision is needed.