Brand · Digital · Website
Leman Skills
A single visual language for a brand that had been looking different at every touchpoint.
- Client
- Leman Skills
- Project type
- Brand · Digital · Website
- My role
- Visual language, website design, collateral and animation
- Scope
- Visual language, Website design, Collateral, Animation
Context
The brand was growing faster than its visual system. Every channel invented its own solutions, so it was hard to tell it was one company.
The problem wasn’t a shortage of ideas but a shortage of rules — nobody knew what was a principle and what was a one-off.
Decision
I wrote the rules first and designed screens second. The website became the proof that the system works, rather than another one-off solution.
“Rules first, screens second.”
Animation
Outcome
The website, collateral and motion now speak in one voice — exactly what was missing when every channel was inventing its own solution. Rules written down before the first screen turned out to work better than designing pages one at a time.
Leman Skills' team now has a working rule set and builds new material from it — the brand grows consistently without needing me to sign off on every piece.
Got something similar?
In a 30-minute call we’ll work out whether I’m right for the project. Afterwards you’ll know what scope makes sense and what should happen next.